SEO Consultation – Advanced

Backlink Assessment

• Spammy, Toxic, Irrelevant Backlink
• Deindexed Domain
• Referring domain with Adult Content
• Referring domain with Gaming Content
• Referring domain with Controlled Substances Content
• Excessive exact Matches
• Minimal Branding

 

Competitor Analysis (Up to 4 Competitors)

Authority

• Domain Age
• Trust Flow
• Citation Flow
• Domain Authority
• Page Authority

Backlink Portfolio

• Number of Backlinks
• Number of Referring Domains
• Anchors Cloud

Rank Equity

• Numer of Ranking Terms (Ahrefs)
• Top 10 Ranking Keywords

Indexed Content

• Indexed Pages
• Canonical
• Content Volume (Homepage)
• Outbound Dofollow links
• Internal Links
• XML Sitemap
• Robots.txt
• Text/HTML Ratio

Meta Content

• Page Title
• Meta Description
• H1
• Alt Tags (Homepage)

Usability

• Mobile-Friendliness
• Page Loading Speed (Homepage)

Tools

Shareability

• Social Media Buttons

Competitor Social Media Analysis: Facebook

• Number of Likes
• Number of Followers
• Average Number of Monthly Posts
• Content Post Types
• Number of Reviews
• Ave. Review Score
• FB Page Creation Date (Est.)

Competitor Social Media Profile: Twitter

• Number of Followers
• Number of Likes
• Number of Tweets
• Twitter Page Creation Date
• Content Post Types
• Average Number of Monthly Posts

Competitor Social Media Profile: Instagram

• Number of Followers
• Number of Posts
• Average Number of Monthly Posts
• Content Post Types

Content Assessment

• Indexed Content
• Duplicate Content
• Readability Check
• Keyword Presence
• Competitive Content Volume Analysis
• Internal Linking Support
• Content Formats / Rich Media
• Image Alt Tags
• URL Optimization
• OnPage Blog Content for Freshness

Indexed Content

• Originality / Duplication
• Keyword Presence
• Competitive Content Volume Analysis
• Internal Linking Support
• Content Formats / Rich Media
• Image Alt Tags
• URL Optimization
• Freshness | Blog Content

Initial Data Assessment

• Google Indexed Pages
• Duplicate Content Index
• Mirror Site Presence
• XML Sitemap Presence
• Google Search Console Crawl Errors
• Google Search Console Manual Actions

Keyword Assessment & Recommendations

• Business Analysis
• Target Audience
• Branded Keyword Identification
• Generic Keyword Matching
• Keyword Selection
• Keyword Grouping
• URL Mapping

Meta Content Data Report

• Title
• Description
• H1
• Alt Tags

Ranking Equity

• 3rd Party Tool Ranking Equity
• Branding Equity
• Local Equity

Silo Structure

• Branding and Core Business Messaging
• Supporting Product/Service Pages
• Click Depth of Target Pages
• Orphaned Pages Check

Tools Setup & Integration

• Google Search Console
• Google Analytics Setup

Usability (Home Page and Single Page Type)

• Phone Number
• Clickable Logo
• Above the Fold Content
• Images
• Incoming Internal Links
• Outbound Internal Links
• Image Count
• Social Buttons
• Calls To Action Buttons

Website Performance Assessment

• Web 2.0/HTML 5
• HTTPS Check
• Website Mobile Responsiveness
• Microformats
• Site Speed Assessment
• 301 Redirection
• 404 Page Check
• Duplicate Site Check